We all market every day, from prospecting to closing the sales by negotiation is a no joke affair. Business they say is marketing, every other thing is commentary. Marketing is one of the vital component of business respiration because it holds the key to commerce and industry. Without marketing, many business with reach a grinding halt and sales closed.
However to market effectively, you have two options. Either you go through:
#1. Conventional Advert
#2. Direct Response Marketing
We all understand the concept of conventional marketing and advert. It has been use over and over on us with huge success. The limitation towards it in this age is the rate at which digitalization is taking over everything at an astronomical rate. The taking over is skyrocketing indeed.
According to Brian Tracy’s marketing lesson ‘the average customer is exposed to perhaps three thousand commercial messages a day, from al, sources. Form the time he gets up in the morning , he’s bombarded with sales messages on the radio television, billboards, store signs, newspapers and magazines, telephone calls and mail solicitation’. This means marketing is the life wire of business. If you are not using the opportunity it present, you are doing a great disservice to your life and business.
Our focus today will center towards ‘Direct response marketing’ which is otherwise known as email marketing. If you have been thinking of how to open an email marketing campaign, this might be the best article ever as I will walk you extensively through the step by step approach of opening one for yourself almost free.
According to direct marketing associations, email marketing has a return on investment of 4300% which means for every $1 you invest, you gain $4300. Of course that’s in the long run, perhaps you are consistent and you do it correctly.
Email newsletter gives you the opportunity to reach out to your subscribers on a personal level and connect with them for an update on current sales going on in your business. They can even reply you directly with a private message and get a personal response too. That personal connection is what build trust and turn them into a raving fans ready to buy whatever you put up for sale. All other medium cannot do that – your blog can’t do it, not even your social media account like Facebook or Google plus.
That’s why it is said ‘the money is in the list’!